Johan Rosenblom starts as Managing Director of Snellman Sverige AB
Johan Rosenblom has started the new Managing Director of Snellman Sverige AB and Director for Ready Meals Sweden business unit as of 1 September 2026. He succeeds Peter Oord, who has decided to move towards new challenges. In this role, Johan reports to Group CEO Markus Hellström.
– I am very pleased to welcome Johan. His versatile experience is an excellent fit for the current phase of our Ready Meals business in Sweden, and he will complement the skilled team there in a very good way. Johan will also make a significant contribution to the work of the Group Management Team, comments Group CEO Markus Hellström.
Johan has a long and broad background in retail, foodservice and the food industry, with experience in both senior operational roles and commercial development. He joins the Snellman Group from Fazer, where he was responsible for Gateau artisan bakery and Fazer Café in Sweden and Finland. Before Fazer, Johan held senior positions at Starbucks, Reitan Convenience / 7-Eleven and MediaMarkt, among others.
– I am very happy to become part of the team in Sweden. It is a business that has already made an impressive journey, and I truly look forward to getting to know the team, familiarising myself with the business and contributing to its continued development, says Johan Rosenblom.
In recent years, the Snellman Group’s Carolines Kök brand has experienced strong growth in the ready-meal sector, with new customers, an expanded product range and a strengthened position in the Swedish market. It takes now the next step to continue driving its development forward.
More information
Markus Hellström, Group CEO, Snellman Group